the brandmarket is one of pd’s newest additions to the client roster. they came to us in december 2007 for a rebrand of their own materials. headquartered in florida, and with ‘market’ right in the name, we went with a refreshing feel. we used a fresh orange and pale blue complimented with rounded corners to maintain a soft, approachable look. this identity make-over was a collab with freelancer wonder woman wendy peng and brian prince.
the brandmarket specializes in promotional products and serves a number of very large national entertainment brands. they are often presenting innovative and up-to-the-minute promo products to their clients, so their materials need to speak “freshness” for themselves. in addition to the traditional stationery suite, we designed a couple extra custom letterheads – one for quotes, and another, idea list.
we will be updating their Web site soon and building a press kit that includes a canvas tote bag.
once a relationship was formed between pd and the brandmarket, they called upon us to help out with some of their client work.
ESPN’s multicultural fair ’08 in a simulated environment.