The GRAMMY Museum is rolling out a very cool travel program starting with an even cooler package called Elvis At 21, just like the smithsonian and history channel’s traveling exhibit. the package is described like this:
Join Executive Director Robert Santelli for this once-in-a-lifetime opportunity to explore the musical legacy of Elvis Presley. This five-day, four-night (March 3-7, 2010) guided experience includes ground transportation via luxury motor coach, three hosted dinners, four-star accommodations and VIP access in: • Memphis, Tennessee • Tupelo, Mississippi • Nashville, Tennessee
more info can be found ://here.
i’d do it just to see Hatch Show Print in nashville!
we were asked to create the identity for the program and to develop a few materials to promote it. with the ingenius help of devin dailey, we came up with a few comps to present. the idea was to portray traveling to a destination while still incorporating the GRAMMY Museum brand. i’m pretty confident the idea was subconsciously embedded in my mind from all the traveling i did last year. this was conceived right after my trip to new york in november. we used the colors that represent each of the departments in the museum and used the grammophone mark as a hub:
they went with the last one (above). and from there we versioned out a 4×9 rack card and banner ads for elvis.com.