color prophecy…

before i chose the color to brand PÄS, i have to confess, i didn’t do any research and only went with personal preference and gut feeling. as a designer i suppose i should have checked out the personality traits for turquoise. but i didn’t. and what do you know, Pantone® names Turquoise the color of 2010! i chose pms 7473 and their pick was 15-5519. pretty darn close. my reasons were pretty shallow compared to the depth they went into. i liked it because it’s fresh, calming and unisex.

here’s what they had to say:

Pantone is pleased to announce PANTONE 15-5519 Turquoise, an inviting, luminous hue, as the Color of the Year for 2010. Combining the serene qualities of blue and the invigorating aspects of green, Turquoise inspires thoughts of soothing, tropical waters and a comforting escape from the everyday troubles of the world, while at the same time restoring our sense of wellbeing.

In many cultures, Turquoise is believed to be a protective talisman, a color of deep compassion and healing, and a color of faith and truth, inspired by water and sky. Through years of color word-association studies, we also find that to many people, Turquoise represents an escape, taking them to a tropical paradise that is pleasant and inviting – even if it is only a fantasy.

Whether envisioned as a tranquil ocean surrounding a tropical island or a protective stone warding off evil spirits, Turquoise is a color that most people respond to positively. It is universally flattering, has appeal for men and women, and translates easily to fashion and interiors. With both warm and cool undertones, Turquoise pairs nicely with any other color in the spectrum. Turquoise adds a splash of excitement to neutrals and browns, complements reds and pinks, creates a classic maritime look with deep blues, livens up all other greens, and is especially trend-setting with yellow-greens.

what a spectacular explanation for this well-rounded color. no wonder i love it. and for the record, i chose the PÄS turquoise in 2009 :)

chen wang’s blog

here are some elements of the PÄS turquoise brand…

i’m looking forward to a year filled with “a comforting escape from the everyday troubles of the world.” come into PÄS and free your mind.