we’re beginning to treat these postcard mailers as collector’s items. (see the first year’s worth in a previous post here.) with a store that cares much about aesthetic, we feel it’s our duty to present their image that way. each photograph we take is thought of as a representation for the store’s merchandise that season. it may not look like it now, but in ten years down the road, it’s going to be a joy to see these postcards again, and see how the store has grown… and changed.
the 2008 Christmas postcard just went to print. you should really try and visit the store. it’s wonderful. http://www.eikonhome.com